MyaBlueUK Ltd is the registered company for the brand Lindsey Brown Resortwear. MyaBlueUK Ltd has always looked after customers’ data and never gives out or shares any personal data with any third parties.
1. HOW AND WHY WE COLLECT PERSONAL DATA
The Personal Data we collect:
We only ask for data to supply you with the products you order from our website. This includes your contact details including name, email, telephone number and shipping, billing address and the product order that you placed with us.
We do not store any of your payment details as this information is processed by the relevant payment provider.
If you do phone the office to place an order directly with one of our personal shoppers, then this information will be used whilst you are on the phone to process the payment, it is not captured or stored in any format.
2. HOW WE USE YOUR PERSONAL DATA
We use your personal data in the following ways:
2.1 To Provide the Products you order from us
We will process your order as per the instructions you provide. This order information is securely stored within our e-commerce platform, Shopify, and is not held in any other location or in any other format.
Even if you contact the office to place an order over the phone we will process the order via our e-commerce platform, Shopify, so your personal data (but not your payment details) is stored in a secure location enabling us to process your order.
2.2 To Provide you with exclusive Offers and chance to buy New Products
When you consent to receive marketing, or opt in to receive our newsletter, we will send you communications concerning Lindsey Brown Resortwear including news on new products, exclusive offers, and any events we are hosting in your local area. You can be reassured that these communications will never be more than once/month. You can opt out at any time (See section 3.2 of this policy).
2.3 To Improve our Resortwear Collections for our customers
We produce reports from purchases for accounting purposes and to ensure we are continually delivering collections that delight our customers. This data is collated into reports such as total sales by product, month or location and is never related to specific customers.
2.4 To Protect Ours or Others' Rights
2.5 For General Research and Analysis Purposes
We use tools such as google analytics and shopify analytics to understand how visitors use our website LindseyBrown.com so we can improve the shopping experience. This information is collated independently by browsers or search engine providers via cookies and we would recommend you review your browser settings if you do not wish to share this data.
3. RETENTION OF YOUR PERSONAL DATA:
3.1 YOUR RIGHTS Relating to Your Personal Data
Your personal data (as outlined in section1) is kept only for the minimum period and then destroyed. Under GDPR this is termed legitimate interest.
3.2 OPTING OUT
You can opt-out at any time via any of these methods:
- Unsubscribe when you receive an email from us (there will always be a clear unsubscribe option)
- Email email@example.com with the subject “Unsubscribe”
- Telephone the office on +44 1162414627 (office hours are 9-5pm GMT)
- Via post to our distribution office Lindsey Brown Resortwear, 913A Uppingham Rd, Bushby, Leics LE7 9RR, UK.
3.3. YOUR RIGHTS TO REQUEST YOUR DATA
You have the right to request access to your personal data OR correction of your personal data if you believe it is incomplete or inaccurate.
Under GDPR you have the right to request that we remove your records from our files and you can request that we delete your personal data in certain circumstances provided by applicable law.
If you would like to request a copy of your personal data or to ask us to delete your personal data, then please contact us via any of the following methods:
- Email firstname.lastname@example.org with the subject “Personal Data Request”
- Apply via post to our distribution office Lindsey Brown Resortwear, 913A Uppingham Rd, Bushby, Leics LE7 9RR, UK.
If you have any questions or concerns related to your personal data, then please contact Consumer Services via email at email@example.com